MARMELADOV Product video About the project
Direct bookings.
A clear product story.
OTA parity tool is a product video for EXELY, a provider of hotel software. We studied its online price-comparison tool in detail to explain its value for direct bookings on a hotel's website.
Videos are shown in their original languages.
Explain the tool to hoteliers.
We needed to show how comparing prices on booking platforms helps a hotel manage its own offer. The tool aims to make direct bookings more attractive to guests and reduce reliance on commission-based platforms.
From product details to a clear story.
We explored the product and its use cases. Presenter footage was combined with interface demonstrations and graphics, using on-screen examples to explain price comparisons and hotel operations.
One film in the EXELY series.
The film is one of four EXELY product videos: OTA parity tool, Booking Engine, Channel Manager and Website Builder. Each tool has a separate story explaining its features.
Show the value of direct bookings.
The video introduces a specialist audience to the tool's logic. Detailed demonstrations show how managing prices relates to direct sales on the hotel's website.
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about your business?
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