MARMELADOV Product video About the project
iSpring Suite 11.
The product in a minute.
The short YouTube commercial for iSpring Suite 11 complemented the longer product film. Together with the launch material, it was adapted for eight language audiences on a tight schedule.
Videos are shown in their original languages. Available versions are listed below.
A new version in a short format.
We needed to introduce YouTube audiences quickly to the new version of the e-learning authoring tool. The short commercial had to convey key features and complement the more detailed presentation.
The product at a brisk pace.
We built a concise story from interface scenes, prominent text and fast transitions. During localisation, we checked how different languages fitted the graphics while keeping the rhythm of a short commercial.
Eight language versions.
The commercial was adapted into the same languages as the other launch material. Eight language versions included Russian, Japanese, Portuguese, French and German. Russian and Japanese versions are available in the portfolio.
Advertising for the product launch.
The work followed the tight Suite 11 launch schedule. The short commercial complemented the longer film, introducing the product in a minute and reaching audiences in different languages.
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