MARMELADOV Corporate film About the project
Dumplings on screen.
Big craft in 20 seconds.
A TV commercial for Akashevo dumplings. We aimed for expressive food imagery using accessible equipment. Underwater shots used a purpose-built aquarium, while the opening was filmed in an Italian pizzeria.
Videos are shown in their original languages.
Make the product look appetising.
We wanted to make the dumplings look appetising and memorable in twenty seconds. National TV advertising was our reference for the presentation, while we found practical solutions using available materials.
An aquarium, bubbles and slow motion.
For the dumplings falling into water, we built an aquarium with an air system to imitate boiling. We filmed at high frame rates, adjusted the lighting and captured expressive movement. The opening was shot in an Italian pizzeria with a striking oven.
A 20-second TV commercial.
We assembled a twenty-second TV commercial from staged product scenes. Slow motion in water, food textures and lighting turned the technical preparation into a short, appetising story.
The product at the centre.
The commercial was made for television. It quickly draws attention to the dumplings and brand, with the product as the main character. Production processes are explored in the other Akashevo films.
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